It is obligatory for Muslims to fast during the holy month of Ramadan in the Islamic calendar (Hijrah), an act, that is the fourth pillar of Islam. Ramadan is not just merely meant to stay without food or drinks, it provides an opportunity to strive for inner purification and inculcate righteousness as well as discipline.
Isiaka Lawal of the Corporate Communications Department of Promasidor Nigeria Limited, acknowledged that Ramadan is a period when Muslims abstain from food and drink from dawn to dusk and therefore prayed for Allah’s bountiful blessings and rewards on their lives for this sacred obligation.
He affirmed that the company is particularly delighted that many of the faithful believe in Cowbell and Loya Milk as their main source of nutrition and refreshment in this period of penitence and self-denial. This, according to him, has validated Promasidor’s commitment to quality and standard in its service to Nigerians.
“Cowbell Milk dissolves easily in either hot or cold water and can complement your beverages and cereals. It is fortified with Vitarich and Vitamin B9, our proprietary blend of vitamins and minerals for strong body and sharp brain,” he explained.
Loya Milk is a premium full-cream powder product. In addition to other vitamin and minerals, it contains 50 percent more calcium, which is good for strong bones, tougher teeth and healthy heart.
Nutritionists have also asserted that the Cowbell’s flavoured milks (Chocolate, Coffee and Strawberry) provide a delicious anytime drink that offers more than 15 percent of an adult or child over four recommended daily allowance (RDA) of Vitamins A, B1, B2, B3, B5, B6, B12 and iron as well as contributing to C, D, E, K, calcium and phosphorous requirements.
In 25 years of operation in Nigeria, Promasidor’s products have grown to include several nutritional food-and-beverage brands. The company manufactures, markets and sells unique brands which offer practicality and pleasure to millions of consumers.